Insights
Practical guides for operators managing large catalogues on Amazon and European marketplaces.
From July 27, 2026, Amazon product titles drop to 75 characters and Item Highlights take the supporting detail. Here's what the policy means, why Amazon's AI rewrites worry large-catalogue sellers, and how to split title vs. highlights before Amazon does it for you.
Claude is a powerful reasoning engine. The missing layer is the data infrastructure beneath it - live, structured, and connected to execution. Here's what changes when you build that layer around your Amazon catalogue.
The Claude + export workflow is real and valuable. Then it breaks. Five structural failure modes that appear when you try to run manual AI workflows across a serious Amazon catalogue - and what the alternative actually looks like.
Amazon's SQP report is the richest signal sellers have access to - and the most underused. Here's a step-by-step walkthrough of how to export, prepare, and analyze your SQP data with Claude to surface keyword gaps, CTR issues, and conversion opportunities.
The difference between a useful Claude output and a hallucinated waste of time is prompt quality. Here are seven field-tested prompts covering listing audits, SQP analysis, competitor gap mapping, wasted spend, review intelligence, A+ briefs, and bundle strategy.
Amazon sellers are running Claude workflows for listing copy, SQP analysis, competitor gap mapping, and PPC audits - and getting real results. Here's an honest look at what Claude actually does well for marketplace operators, and where the limits are.
Amazon's SAS programme gives you a strategic advisor. But for large-catalogue sellers, the revenue risk lives at the listing level - where periodic reviews don't reach. Here's an honest comparison of what SAS delivers, where it falls short at scale, and what an embedded catalogue operation covers instead.
Amazon just committed $50 billion to OpenAI and co-development of AI shopping tools including Rufus. Here is what that means for product discovery, listing quality, and the sellers who will win in an AI-scored catalogue environment.
Rufus evaluates listings semantically, not by keyword density. Here is the practical guide to attribute completeness, bullet rewrites, query mapping, and A+ Content strategy for large catalogues that want to win in an AI-scored discovery environment.
When 100+ ASINs land in your Account Health dashboard simultaneously, a manual response isn't a strategy. Here's how large-catalogue sellers should audit, prioritise, and systematically clear Amazon toy compliance violations - before the enforcement window closes.
Amazon's annual toy testing enforcement is live. Every children's toy listing now requires annual verification through an approved TIC lab - or it gets suppressed. Here's what changed, what it costs, and how to respond.
A visual deep-dive into the exact image changes that lifted click-through rate across real catalogues - angle shifts, multi-unit staging, contrast fixes, and more. Side-by-side comparisons, the compliance rationale, and the CTR delta for each change.
Bol.com now accepts non-EU sellers - but the VAT requirements, Dutch content standards, fulfilment options, and account setup process have real friction points. Here's the complete guide to getting live on bol.com as an international seller, including what to prioritise in your first 90 days.
Click-through rate is the most upstream metric in Amazon's funnel - and the most neglected. Here's how to monitor it via the SP-API, what actually moves it, and the compliant main image techniques that give serious catalogue operators an edge.
Bol.com's Retailer API gives large-catalogue operators the same continuous operations capability as Amazon SP-API. Here's what systematic catalogue management on bol.com actually requires: the API scope, listing quality signals, performance metrics that drive visibility, and how it compares to running Amazon at scale.
Losing the Buy Box on even a handful of listings can quietly drain thousands in monthly revenue. Here's how to win it, protect it, and monitor it systematically across a large catalogue.
Bol.com dominates the Netherlands and Belgium with 13 million active customers and less competitive pressure than Amazon EU. Here's the case for expanding - the market context, platform differences, who should prioritise it, and what systematic operations at scale actually look like.
A step-by-step workflow for using Amazon's Search Query Performance report to optimize branded search terms, find high-opportunity keywords, and cut poor performers - without exporting into a spreadsheet every month.
Three methods to measure how shoppers search for competitor brands on Amazon - using the SQP report, Top Search Terms, and what to do when your competitor does not appear in your brand data.
The standard breakeven ACoS formula assumes one purchase per customer. For CPG brands on Amazon, that math is wrong. Here's the LTV-adjusted formula, cohort targeting, and the three inputs you need.
Subscribe & Save penetration, CAC, new-to-brand rate, CLTV in units, and LTV-adjusted breakeven ACoS - the five metrics that tell you whether your Amazon business is building customers or just moving boxes.
Pull Amazon's Monthly Storage Fees report, isolate column AB in Excel, and pivot by ASIN to see which SKUs are quietly eroding margin - step by step from Seller Central.
A field-ready checklist for auditing Amazon listings - title, bullets, images, backend keywords, and A+ content - plus the visual guide to running a structured review across your catalogue.
At 50 listings, manual optimization works. At 500+, the economics and operations collapse. Here's why large-catalogue sellers need a continuous system - not agencies or one-time fixes.
