About Cataloops
No generalists. No junior handoffs.
Just the team that built it.
Most catalogue problems are not complex. They just never get fixed consistently. Agencies cycle through junior staff. Playbooks get recycled. Optimization happens once, not continuously.
We built Cataloops because we had spent years inside brands and agencies watching preventable revenue losses repeat. The answer was not more people. It was a system, operated by the senior specialists who designed it.
Zero
Junior account managers. Every account is run directly by a senior specialist.
8+
Years of domain experience, averaged across the team
7
EU marketplaces covered: Amazon EU (all six) + bol.com
4
Native European languages: EN, DE, FR, RU
The team
You work with the people who designed the system. Not an account manager relaying instructions to a junior bench. Every account is handled directly by the same senior team that built the platform.
Frank Rust
FounderFounder & CTO
Designed and operates the automation infrastructure that powers continuous catalogue optimization at scale.
Matt Spear
Lead Developer
Builds the technical backbone of the optimization engine: reliable, production-grade, and built for high-volume catalogue work.
Denise Bürkle
Copy & Creative Lead
Owns the content layer from headline to imagery: conversion copy, A+ Content, visual design, and brand consistency across every listing.
Alexandra Produnova
Go-To-Market Strategist
Leads GTM planning, market positioning, and launch strategy across regions. Former enterprise brand experience at Sennheiser.
Joachim Badejoh
Ads Specialist
Manages PPC strategy and bid optimization across Sponsored Products, Brands, and Display. Campaign structure, keyword discipline, ACOS control.
Partner network
Where a specific discipline requires dedicated depth, we engage one of three vetted agency partners. Each one was selected for expertise in a single area, not as generalists. They operate inside Cataloops workflows, not alongside them.
Marketplacer Agency
marketplacer.agency
Full-service marketplace agency with deep Amazon and multi-channel expertise. Our primary partner for complex brand engagements and multi-market expansion.
Bade Media
bademedia.be
Belgian creative production studio specializing in visual content and brand campaigns for e-commerce. Handles high-volume asset production inside our workflows.
Rank.exy
rank.exy
Specialist SEO and organic visibility for e-commerce catalogues. Integrated into our listing optimization pipeline for search-first content decisions.
Advisory board
Cataloops is guided by a small board of senior practitioners across e-commerce, enterprise technology, and growth. We will be introducing each of them publicly over the coming quarter.
E-commerce & Platform Strategy
Former executive at a leading European marketplace platform. Two decades scaling marketplace businesses across international markets.
Region: Europe / North America
Enterprise AI & Automation
Applied AI practitioner with Fortune 500 retail experience. Has led automation initiatives at scale and advised multiple high-growth SaaS companies.
Region: Global
Growth, Capital & Operations
Operator-turned-investor. Has taken SaaS and marketplace companies from early stage through Series A and beyond. Brings board-level operational perspective.
Region: Europe
Work with the team
Senior expertise. Systematic execution.
If your catalogue deserves better than a junior account manager and a shared spreadsheet, we should talk.
Apply for access