Inside the platform
How Cataloops delivers.
Cataloops runs on four engines, with a human operator owning the loop. Each engine feeds the next, and the outcomes compound.
This page is for the curious - to understand the system that delivers Co-Pilot and Auto-Pilot. If you'd rather see results, book a catalog scan.
Analytics Engine
The intelligence layer. Every sale, search query, and conversion signal scored and ranked - so every other engine knows exactly where to act first.
- Continuous SP-API sync: sales, traffic, conversion & listing health
- AI-prioritised action queue across your full catalog
- Conversion rate tracking & weekly performance monitoring
- Search Query Performance & Search Term Report analysis
- Competitive price positioning vs top listings at same rating
- Margin analytics: revenue, gross profit & ad attribution unified
- Listing completeness scoring across every ASIN & marketplace
- Ongoing experiment tracking & review-trend shift alerts
SEO Engine
Listing copy optimized per marketplace - titles, bullets, and backend keywords tuned to local search intent and buyer conversion.
- Title rewrites: primary keyword in first 5 words, 150-200 chars, natural read
- Brand, key feature, size/qty & variant in every title
- All 5 bullet slots: hook phrases, top benefits & pain points
- Social proof & differentiators woven into bullet copy
- Backend search terms filled to 250-byte limit, de-duplicated
- Category, subcategory, subject matter & audience fields completed
- Keyword injection ranked by revenue & SQP conversion data
- Continuous organic rank monitoring per marketplace
PPC Engine
Coordinates ad spend with listing health - fix conversion before you touch bids. Feeds your PPC operator everything they need to execute.
- Listing CRO gate: flags ASINs where bids won't help until copy is fixed
- Keyword insights from organic SQP data fed to campaign structure
- Wasted spend detection & non-converting term negation
- Keyword harvesting from converting search queries
- ACOS targets tied to margin, not vanity metrics
- Bid adjustment recommendations by ASIN & match type
- Organic rank vs PPC correlation per keyword
- Multi-market ad performance drill-down
Visual Engine
Image and A+ content scored against conversion best practices - gaps flagged, briefs generated, main image tests run continuously.
- Main image audit: white background, 85%+ frame fill, mobile-readable text
- Image slot completeness: lifestyle, infographic, comparison & problem/solution
- 6-7 image slots filled with conversion-purpose coverage
- A+ Content gap detection: Brand Story, comparison charts & modules
- Mobile layout preview checks on A+ modules
- Main image A/B test recommendations via Manage Your Experiments
- AI image quality scoring & completeness per ASIN
- Conversion-focused creative briefs for your design team