The team behind the system
Cataloops is operated by a small group of senior experts supported by a curated network of specialized partners.
Core partners
Cataloops is built and operated by a focused core team that owns the system end to end - from optimization logic and automation to marketplace strategy and oversight.
Alexandra Produnova
Global Marketing & Go-To-Market Strategist
Leads positioning, GTM logic, and strategic alignment across markets.
Denise Bürkle
Senior Marketing Expert – Copy & Design
Owns the creative layer: conversion copy, visual design, and brand identity across marketplace content.
Frank Rust
Software & AI Lead
Architects and operates the automation systems powering continuous optimization.
These partners are directly responsible for outcomes.
Operating model
Cataloops is not a collection of freelancers or rotating agency staff.
All optimization runs through a single system layer, operated by the core team and supervised by senior experts.
Decisions, changes, and outcomes remain centralized, consistent, and accountable.
We do not assemble ad-hoc teams per project.
We do not outsource responsibility.
We do not rotate junior staff onto complex catalogues.
This is how we scale quality - not headcount.
Extended partners
Where specialized execution is required - such as visuals, graphics, or creative production - we work with a small number of vetted external partners.
They do not operate independently.
They integrate into the Cataloops system and workflows.
Partner categories:
- Product visuals & graphic design
- Image optimization & creative production
- Supplementary content adaptation
External partners support execution. Responsibility and oversight remain with Cataloops.